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publication date: Jan 14, 2009
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author/source: Miles Galliford
 At the HEART of Great ContentThe first lesson that a student journalist learns at journalism school, is that every time they write an article, they should focus on the 5 ‘W’ s and an ‘H’: • Who • What • Why • Where • When • How This guide has stood the test of time, for generations of journalists, because it has proven to work so well. Having studied hundreds of specialist information websites, I've noticed some common themes which run through the content of the most successful sites. I've put these themes together in a 'rule' which I call 'The HEART of Online Content', where HEART stands for: Honest Exclusive Accurate Relevant Timely As with the journalism '5w's and an h' rule, if you remember the 'HEART of online content' rule, when writing for your specialist information website, you will not go far wrong. Make your content Honest…Exclusive…Accurate…Relevant …and Timely …the HEART of great online content. blog comments powered by Disqus TalkContent is Powered by  SubHub provides an all-in-one solution to enable you to design, build and manage your own money-making membership website. If you'd like to test out the full functionality of the SubHub membership website platform, why not sign up for our FREE seven-day trial? www.subhub.com |
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